Originally posted by goottain
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Nuova "SBK"
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con buona pace di tutti quelli che fin'ora hanno speso quasi il doppio per prendere moto con prestazioni nettamnete inferiori... e che sul mercato dell'usato varranno meno di un gianduiotto...
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Originally posted by desmooneDomanda: voi preferireste una Ducati tutta italiana a 16000 euro...oppure una Ducati con pezzi jap a 13000 ? Perch? potrebbe essere uno scenario realistico.
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Originally posted by desmooneDomanda: voi preferireste una Ducati tutta italiana a 16000 euro...oppure una Ducati con pezzi jap a 13000 ? Perch? potrebbe essere uno scenario realistico.
A me interessa avere una buona moto poi se ha componentistica Africana non importa basta che siano pezzi buoni.
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si ma la fonte attendibile chi ???!?!??!?!
cmq a me sembra strano: una politica di questo tipo (come ha detto ace) va ad ammazzare il mercato dell'usato andando quindi ad infastidire e non poco gli attuali possessori di ducati
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Originally posted by desmooneDomanda: voi preferireste una Ducati tutta italiana a 16000 euro...oppure una Ducati con pezzi jap a 13000 ? Perch? potrebbe essere uno scenario realistico.
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Originally posted by MV-999R
Ma io dico si pesca il Jolly e lo si butta via......
Solo in Italia possono succedere queste cose....
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Originally posted by MV-999R
l'ho appena finito di leggere...mi auguro di tutto cuore che alla fine tutto cio' che dice Domenicali sia vero...ma arrivare a dire che dovra' essere + veloce di un k6 1000 o di una zx10 mi pare un po' eccessivo...anzi, AZZARDATO!!!
CMQ...sperem
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Ducati's product director talks frankly to Kevin Ash about the company's problems
No amount of gloss or spin can disguise the fact that Ducati is not doing very well at the moment. The situation isn't yet disastrous, but while most other European manufacturers are growing healthily, in particular Triumph, KTM and BMW, Ducati's sales have contracted in the last few years when the company craved significant growth.
Claudio Domenicali
Otimistic about the future: Claudio Domenicali
This is despite replacing the ageing 916 series with the 999 superbike, the introduction of the innovative Multistrada, revisions to the Monster and SP ranges and the arrival of the Sport Classic retro machines.
Claudio Domenicali, Ducati's product director for the last two years, is now the man responsible for the Bologna factory's new model policy, boosted by a major investment programme from Italian banks. So what went wrong?
"I've looked at this very closely," he says, "and in 2004 for example our bikes did not meet customers' expectations 100 per cent in several areas.
These include performance, ergonomics, reliability, maintenance costs, fit and finish, so I have made these our priority to put right." Domenicali heaves out a foot-high pile of papers: "These are just some of the surveys we've sent out.
"We've done this in all our main markets, including the UK, but the same issues keep cropping up. So, enough surveys; we know what we have to do and we must get on with that."
But isn't one of the main problems that the 999 wasn't good-looking enough? "Yes, the 999's styling was divisive. The revised 05-year model was better accepted but, like the [evolution of the] Porsche 911, the 999 should have been more like the 916."
The replacement for the 999 is due to be shown in Milan later this year, so does this mean it will be a recognisable descendent of the 916? "The bike will go back to 916 styling cues, with cool surfaces and radiuses, nothing unnecessary; it will be very Italian, very sexy and elegant."
The only non-Ducati picture on the wall of his office is indeed a Porsche 911, a car that surely sets the perfect example of the path Ducati should have followed.
The 916 and its derivatives amassed a decade's worth of domination in World Superbikes and countless accolades in the press. It was considered so beautiful it appeared in design museums around the world.
Ironically the 999 was closely based on the 998 (the last of the 916 series), but simply by looking completely different, that priceless heritage was thrown away.
Domenicali is gambling on being able to recover it by reviving the essence of the 916's style. And such is its strength, the new machine will probably be able to do that.
But it needs more: it needs iconic performance, too. This is why Ducati has been pressing hard to be allowed to race twins up to 1,200cc in superbikes - at the moment all race machines are restricted to 1,000cc, but twins are allowed a higher state of tune, which is very expensive.
It's not just about costs though, as the race machines must be based on road bikes, and Ducati wants to make 1,200cc road bikes to take on the Japanese one-litre fours.
Matching the speed of a Suzuki GSX-R1000 is not enough for Domenicali, however. "Our new superbike must be the best, not just on certain tracks or in certain circumstances.
"When you buy a Rolex, Armani suit, Porsche, you don't need to explain, you expect the best, and Ducati must be the same. So our bike will be the quickest and best handling everywhere."
Domenicali is unequivocal: this means quicker than Honda FireBlades, Kawasaki ZX-10Rs et al in a straight line, then cornering faster as well. There's no question this is the right policy to make the new Ducati the aspirational superbike once again, there's just the small matter of achieving it. Domenicali cites the Desmosedici MotoGP bike as proof of the company's technical abilities - it is still the quickest and most powerful of all MotoGP machines, so it's a fair point.
The Ducati 999
The Ducati 999 is not considered sufficiently sexy
But a mass-produced road version of the V4 grand prix bike is not part of Ducati's plans. "Our strategy is the sports twin; we believe it has a better pedigree as a road sports bike.
"We can offer class-leading performance and, with a twin, add value such as torque and superior riding pleasure and feel. The Desmosedici RR [recently unveiled with a ?37,500 price tag] is a limited edition, like a gift to our best customers, but it is not part of our mainstream strategy."
That still leaves plenty of other areas to address. "There are some long-standing barriers to Ducati ownership that we must overcome. Our bikes can be very expensive to service, so we are already putting that right.
"The new 695 Monster, for example, costs half as much to service as the 620 it replaces - this brings it down to the average service cost for all bikes in its sector. That's a very big difference and it will apply to all new models."
By way of answer to my question about the future of the Monster series, unchanged in basic style since it appeared in the early 1990s, Domenicali waves a hand at the Porsche 911 picture once again: "You have your answer there. There will be no future Monster that will not look like a Monster, but the bike will evolve and be refined along the lines we've discussed, with improved ergonomics, service costs, performance and so on.
"The Sport Classics, meanwhile, are a nice complement to our strategy, but no more than that." Which puts to rest suggestions that Ducati is looking to depend on its heritage to keep it going with retro bikes.
Domenicali's frankness in describing Ducati's past failings is extraordinary, but clearly he has a strong grip on what went wrong and what needs to be done to put it right. With the new investment programme in place he has the financial resources to back him up.
Now it's up to the raft of new models slated to appear over the next few years to achieve the lofty targets set for them. Should you remain unconvinced, Michael Neeves of Motor Cycle News recently rode a near-1,200cc Ducati V-twin created by the NCR race and tuning company, which happens to be very close to the Ducati factory.
And here's what he had to say: "I can't believe how quick that bike is! Faster than a Kawasaki ZX-10R, even in a straight line."
So that's step one achieved: the new Ducati superbike is the most eagerly awaited new machine for years, just as it should be.
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